MEET THE FOUNDER AND
marketing strategist behind TBS
I've spent over 12 years working inside the beauty industry. Not observing it from the outside, but actually in it, understanding how it moves, where it stalls, and what it takes for a brand to build real momentum in a competitive market. That experience is the foundation everything at TBS is built on.
THAT'S WHY I BUILT TBS MARKETING. THE MISSION IS STRAIGHTFORWARD:
To give beauty brands the strategic marketing foundation they need to grow with intention, move toward retail, and build something that holds up in the real world.
The beauty industry is full of incredible brands with genuine potential and no clear marketing direction. I know exactly where the gaps are and how to close them. That is what TBS is here for.
Hi,I'm Storm
YOUR BEAUTY BRAND'S STRATEGIC LEAD
I started in this industry behind the brush. I understood early on that the brands that succeeded were not necessarily the ones with the best products. They were the ones with clear positioning, consistent marketing, and founders who understood the commercial side of what they were building.
That realisation shaped everything. I moved from working in beauty to working on beauty brands, building the marketing knowledge and industry relationships that TBS is built on today.
I have worked across social media strategy, content creation, brand development, and retail distribution. I have helped build over 40 beauty brands across my career, worked with brands stocked in major South African retailers, and trained as a regional distributor for Lumi Glo, bringing premium products into the South African market.
TBS exists because beauty brands deserve marketing that is as serious about growth as they are. If you are building something with genuine commercial ambition, this is where you belong.
Hi,I'm Storm
YOUR BEAUTY BRAND'S STRATEGIC LEAD
I started in this industry behind the brush. I understood early on that the brands that succeeded were not necessarily the ones with the best products. They were the ones with clear positioning, consistent marketing, and founders who understood the commercial side of what they were building.
That realisation shaped everything. I moved from working in beauty to working on beauty brands, building the marketing knowledge and industry relationships that TBS is built on today.
I have worked across social media strategy, content creation, brand development, and retail distribution. I have helped build over 40 beauty brands across my career, worked with brands stocked in major South African retailers, and trained as a regional LUMI GLO distribution manager and head of education and training for LUMI GLO.
TBS exists because beauty brands deserve marketing that is as serious about growth as they are. If you are building something with genuine commercial ambition, this is where you belong.
How We’ll Work Together
Step 1: Discovery
First, we’ll dive into your brand’s story, challenges, and goals.
Step 2: Strategy
Next, I’ll create a plan that’s as unique as your brand, designed to get results.
Step 3: Execution
With my team by your side, we’ll bring the strategy to life—whether it’s through killer social media campaigns, smart distribution, or a little bit of both.
Step 1: Discovery
First, we’ll dive into your brand’s story, challenges, and goals.
Step 2: Strategy
Next, I’ll create a plan that’s as unique as your brand, designed to get results.
Step 3: Execution
With my team by your side, we’ll bring the strategy to life—whether it’s through killer social media campaigns, smart distribution, or a little bit of both.
“Working with Storm and TBS for the last couple of months has been an absolute pleasure.”
Storm has been a phenomenal social media strategist and her posts and video content has given my business a fantastic boost. Storm is always willing to go the extra mile to accommodate her clients.
It's been a wonderful experience, and I will continue my journey with TBS.
ANN HARGREAVES, Wealth Entrepreneur - Limitless Freedom
TBS WOULD BE NOTHING WITHOUT IT'S TEAM
Strategy-led work requires specialist people. Every member of the TBS team was brought in because they are genuinely excellent at what they do.
Vuyelwa Nkambule
Social Media and Operations Manager
Vuyelwa manages the social presence of TBS clients with a clear understanding of what actually drives performance on social platforms. She also oversees the operational side of the studio, keeping client work running smoothly and to a consistently high standard.
Khieran Trent
High-End & Editorial Photographer
Khiern leads photography and videography across TBS client work and the TBS Studio. His eye for beauty, product, and brand imagery ensures that what clients put into the world looks as strong as the strategy behind it.
Alessia Pinna (Ally)
Brand Strategist and Brand Designer
Alessia works closely with the TBS team as an external brand strategy and creative consultant. Her work sits at the intersection of positioning, identity, and commercial clarity, making sure that what a brand says and how it shows up in the market are always aligned with where it is trying to go.
Vuyelwa Nkambule
Social Media and Operations Manager
Vuyelwa manages the social presence of TBS clients with a clear understanding of what actually drives performance on social platforms. She also oversees the operational side of the studio, keeping client work running smoothly and to a consistently high standard.
Khiern Trent
High-End & Editorial Photographer
Khieran is an experience photographer and brand architect who’s works closely with TBS leading photography and videography. His eye for beauty, product, and brand imagery ensures that what clients put into the world looks as strong as the strategy behind it.
Alessia Pinna ( Ally )
Brand Strategist and Designer
Alessia works closely with the TBS team as an external brand strategy consultant. Her work sits at the intersection of positioning, identity, and commercial clarity, making sure that what a brand says and how it shows up in the market are always aligned with where it is trying to go.
READY TO BUILD SOMETHING THAT LASTS?
Your beauty brand deserves more than just a seat at the table—it deserves the spotlight. Let’s make your next move your best move.