FROM STRATEGY TO SHELF
MARKETING THAT MOVES BEAUTY BRANDS FORWARD
TBS delivers strategy-led marketing, content, and social media for beauty brands that are serious about growth. Every service is guided by clear thinking and executed to a high standard, because visibility without direction is just noise.
The beauty industry is competitive, crowded, and unforgiving of weak foundations. The brands that grow are the ones with clear strategy, consistent marketing, and the commercial awareness to make informed decisions. That is exactly what TBS builds.
At TBS, we specialize in turning beauty brands into must-haves.
SOCIAL MEDIA STRATEGY & MANAGEMENT
Your social channels should be building demand and establishing credibility, not just filling a posting schedule. TBS manages social media with a clear strategy behind every decision, content format, and platform choice, so your brand shows up consistently, intentionally, and in a way that serious founders and retailers can respect.
MARKETING STRATEGY & CONTENT CREATION
Content without strategy is expensive decoration. TBS builds the marketing strategy first, then creates content that serves it, including UGC, reels, campaigns, and branded assets, so every piece of content has a clear purpose and a measurable role in moving your brand forward.
BEAUTY BRAND STRATEGY & DEVELOPMENT
TBS approaches branding as a commercial exercise as much as a creative one. From positioning and messaging to visual identity, packaging direction, and campaign creative, every decision is made with your target market, your retail ambitions, and your long-term brand equity in mind.
PAID MEDIA
Paid advertising works when it is built on a strong strategic foundation. TBS plans and manages paid media campaigns for beauty brands with a clear commercial objective behind every rand spent, targeting the right audience at the right stage of their decision-making journey, and optimising based on what the data actually says.
5. GROWTH STRATEGY & CAMPAIGNS
Content without strategy is expensive decoration. TBS builds the marketing strategy first, then creates content that serves it, including UGC, reels, campaigns, and branded assets, so every piece of content has a clear purpose and a measurable role in moving your brand forward.
INFLUENCER & UGC CAMPAIGN MANAGEMENT
The right creator partnership can build more trust in a week than a month of brand-led content. TBS identifies, manages, and executes influencer and UGC campaigns that are strategically matched to your brand, your audience, and your commercial goals, so every collaboration has a clear purpose beyond the post.
THE content creation STUDIO
The TBS Studio is a professional photography and podcast recording space available to hire in Randburg. Whether you need the space on its own or the full setup with a photographer or podcast producer, it is built for content creators, founders, and brands who take what they put out into the world seriously.
RETAIL DISTRIBUTION STRATEGY
Retail readiness is a marketing conversation before it is a logistics one. Retailers want to see demand, clear positioning, and a brand that understands its market. TBS builds the marketing foundation that supports that conversation, and draws on established relationships within the South African beauty retail landscape to help get your brand in front of the right decision-makers.
How We’ll Work Together
Step 1: Discovery
First, we’ll dive into your brand’s story, challenges, and goals.
Step 2: Strategy
Next, I’ll create a plan that’s as unique as your brand, designed to get results.
Step 3: Execution
With my team by your side, we’ll bring the strategy to life—whether it’s through killer social media campaigns, smart distribution, or a little bit of both.
Step 1: Discovery
First, we’ll dive into your brand’s story, challenges, and goals.
Step 2: Strategy
Next, I’ll create a plan that’s as unique as your brand, designed to get results.
Step 3: Execution
With my team by your side, we’ll bring the strategy to life—whether it’s through killer social media campaigns, smart distribution, or a little bit of both.
“I’ve worked with TBS Marketing & Storm since 2018. She has incredible energy for her clients & shares in their passions.”
She is very knowledgeable about the beauty industry and trends and understands social media & the changes in social media. Storm is professional & really gives her all to her clients.
Bevinn, Managing Director - Doctor Eckstein SA.
ARE WE A MATCH?
TBS works with beauty founders who are building something with genuine commercial ambition. If you are serious about growth, ready to invest in strategy-led marketing, and building a brand that is designed to scale, we want to hear from you. If you are looking for cheap, reactive, or posting-without-purpose, we are not the right fit, and I will tell you that upfront.